Training Customers to Behave? - The Starbucks case

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  • HarvardBusiness  status
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    		Views: (5180)   Date: (04-06-12)   Time: (00:03:32)

  • Description:

    Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customers like employees.


    HarvardBusiness, title: How Starbucks Trains Customers to Behave, 2012

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