Making Smart Choices: The battle between your present and future self

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    Daniel Goldstein: The battle between your present and future self


    Every day, we make decisions that have good or bad consequences for our future selves. (Can I skip flossing just this one time?) Daniel Goldstein makes tools that help us imagine ourselves over time, so that we make smart choices for Future Us.


    Daniel Goldstein studies how we make decisions about our financial selves -- both now and in the future


    Why you should listen to him:  Daniel Goldstein studies decision-making -- especially how humans make economic and social decisions over the course of our lives, and how we can give ourselves the right incentives, reminders, and rules of thumb to make long-term smart choices rather than short-term fun choices. He runs the blog Decision Science News. He's a Principal Research Scientist at Yahoo! Research, on leave from a post at the London Business School.


    TEDSalon NY 2011, Filmed Nov 2011

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