TEDxTransmedia - Simon Harrop - DAREtoSENSE

Description: Simon Harrop is the CEO of Brand Sense, the global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. In his role as a sensory branding guru and expert, Simon has enjoyed extensive public profiling through media such as the BBC, ITN News at Ten, International Herald Tribune, Brand Strategy and the Daily Mail. Before establishing Brand Sense in 2006, Simon worked in a variety of marketing roles. TEDxTransmedia was organized in the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)