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  • TED-Talks  status
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    Views: (965)   Date: (01-01-08)   Time: (00:19:40)
  • Description: In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products & paradigms that companies can't. He describes the rising role of serious amateurs ("Pro-Ams," as he calls them) through the story of the mountain bike.

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