Boosting wine-making in Europe Complex quality labeling and branding are hamperi...
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Views: (579) Date: (01-09-10) Time: (00:04:40) |
Description: Boosting wine-making in Europe Complex quality labeling and branding are hampering the competitiveness of Europe's wine sector. The European Commission hopes to remedy this through reform, ensuring that the wine market remains on a firm footing. Agriculture Commissioner Mariann Fischer Boel explains: "We spend far too much of our budget dispensing of surpluses [...] We should spend the money trying to improve the quality of wine to win new markets all over the world." Download: ec.europa.eu