How multinationals and local companies can win in emerging markets

Description:

Krishna Palepu, Harvard Business School dean, explains how multinationals and local companies can win in emerging markets.

Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. Currently, there are 28 emerging markets in the world, with the economies of China and India considered to be by far the two largest. According to The Economist many people find the term dated, but a new term has yet to gain much traction.

HarvardBusiness, How Companies in Emerging Markets Break Out, June 2010