at Stanford University. When trying to foster innovation within an organization,...
Sutton feels that sometimes the best management is no management at all - one do...
it's growing. He also stresses that creativity means selling, and not just inven...
October 27, 2004 presentation by Robert I. Sutton for the Stanford Technology Ve...
"WESTERN TECHNOLOGY AND SOVIET ECONOMIC DEVELOPMENT
1917-1930":http://www.archi...
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Views: (719) Date: (02-11-09) Time: (00:03:17) |
Description: at Stanford University. When trying to foster innovation within an organization, Stanford University Professor Bob Sutton feels that sometimes the best management is no management at all - one doesn't dig up a seed every week to see how it's growing. He also stresses that creativity means selling, and not just inventing, great products. In this classroom lecture recorded in October, 2004, Sutton touches upon the notion that marketing matters, no matter how genius the inspired idea or ...