Robert Sutton Bringing Creativity into an Organization


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Robert Sutton Bringing Creativity into an Organization
Robert Sutton Bringing Creativity into an Organization
Robert Sutton Bringing Creativity into an Organization
Robert Sutton Bringing Creativity into an Organization
Antony C. Sutton - 1976 Lecture pt. 5/5 - YouTube

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    Views: (1045)   Date: (02-11-09)   Time: (00:03:17)
  • Description: at Stanford University. When trying to foster innovation within an organization, Stanford University Professor Bob Sutton feels that sometimes the best management is no management at all - one doesn't dig up a seed every week to see how it's growing. He also stresses that creativity means selling, and not just inventing, great products. In this classroom lecture recorded in October, 2004, Sutton touches upon the notion that marketing matters, no matter how genius the inspired idea or ...

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