Abstract
Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popu...
Abstract
Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popu...
These are a few of the ways that a health care provider can influence the patient's perception of the treatment received. That impression is a lasting one. A positive referral can be a strong marketin...
In this article, we look at the philosophy of customer focus and value, and how dental practices can produce and deliver high customer value and satisfaction, to retain as well as attract their custom...