Communication With The Public "Badly Needed" In Science, Report Claims

Too often, scientists do an inadequate job of communicating information to the public in a factual, non-technical, credible and neutral format.
The authors of a new analysis of science communication in PNAS  say they have developed an effective communication strategy that could help experts connect with the public.
"More effective communication is badly needed at almost every level of science," said Kirsten Grorud-Colvert, a research associate in the Department of Zoology at Oregon State University. "It doesn't have to be expensive, but we have to get out of the ivory tower, away from our scientific jargon and work more closely with our various audiences."
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