The Coca-Cola Company Turns Out for Earth Hour 2008

(ATLANTA) -- March 27, 2008 -- The Coca-Cola Company is stepping up in a big way to support Earth Hour 2008--a global "lights off" event created by the World Wildlife Fund to call attention to climate change. Coca-Cola has committed to darken its famous Times Square billboard in New York and the lights at its world headquarters in Atlanta, while donating advertising space valued at more than $2.5 million to promote Earth Hour, which takes place Saturday, March 29th at 8 p.m.