Group - Generation Y

The Millennial Generation, also known as Generation Y or as Generation Next,. is a term used to describe the demographic cohort following Generation X. Its members are often referred to as "Millennials" or "Echo Boomers" . As there are no precise dates for when Generation Y starts and ends, most commentators use birth dates ranging somewhere from the mid 1970s to late 1990s Members of Generation Y are primarily the offspring of the Baby Boomers. This generation generally represents an increase in births from the 1960s and 70s, not because of a significant increase in birthrates, but because the large cohort of baby boomers began to have children. The 20th century trend toward smaller families in the West continued, however, so the relative impact of the "baby boom echo" was generally less pronounced than the original boom. Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increasingly neo-liberal or market oriented approach to the politics and economics. The effects of this environment are disputed. [26] The term Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day, which they defined as separate from Generation X, and then aged 13–19 (born 1974-1980), as well as the teenagers of the upcoming ten years. [27][citation needed] "Generation Y" alludes to a succession from "Generation X".