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Name:Frances GretesInstitution:Gretes Research ServicesPosition:Principal, ConsultantLocation:New York United StatesField of Science:ArchitectureWebsite / Blog:www.gretesresearch.comOnline Status:
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About my Work:
GRETES RESEARCH SERVICES offers a package of marketing approaches on a customized basis that support new business development and expand a business’ capabilities. Our value proposition is the retrieval, evaluation, synthesis and delivery of strategic information that contributes to a company’s growth. Our diverse global clientele includes: Architects, Developers, Engineers, Property Consultants, Marketing Professionals, Media And Related Professionals
In-depth subject expertise and more than 25 years of working experience in Architecture, Business and Investigative Research enable us to provide:
STRATEGIC PLANNING â–Ş MARKET SECTOR ANALYSIS â–Ş LEAD IDENTIFICATION â–Ş DUE DILIGENCE â–Ş COMPETITIVE ANALYSIS â–Ş PROPOSAL DEVELOPMENT â–Ş TREND FORECASTING â–Ş NEW BUSINESS DEVELOPMENT
Projects:
Investigations of new markets for architects/ engineers in education, transportation and healthcare infrastructure worldwide. Examples of completed work include market studies on India, Turkmenistan, Vietnam., Middle East and North Africa (continually updated at client request)and parts of the U.S. designating growth.Vita / Publications:
Series on market research for the A/E industry. ArchnewsNow, 2009.
“New business research for A/E/C rainmakers.” Online Magazine, November/December 2007.
"Strategic research for proposals and presentations." A/E Rainmaker, December 2006.
"Effective research tactics for publicity." A/E Rainmaker, November 2006.
"Research tactics for new business." A/E Rainmaker, October 2006.
"Finding Greek business on the Internet," Online, November/December 2001.
Directory of International Periodicals and Newsletters on the Built Environment. Van Nostrand Reinhold, 1986, 1992.
Series on finding Greek information on the Web. The Greek American, 1997-98.
Series of bibliographies on architecture published by Vance Bibliographies (Monticello, IL), 1984-88.
"Byzantine tradition carried on in Norwalk, Connecticut," Anglican and Episcopal History, Dec. 1987.
"Computers: Need information? You can get a lot with online retrieval services," Architectural Record, March 1984.
Grants and Awards:
Roster of Fulbright Specialists as of December 2009.About my Institution:
GRETES RESEARCH SERVICES, a full-service consultancy established in 1993, was created specifically to provide customized market intelligence and strategic thinking skills to professionals engaged in services for the built environment. Serving a diverse global clientele, the company applies a successful amalgam of in-depth subject expertise, a wide network of contacts and innovative research approaches to meet the specialized new business and marketing needs of architects, developers, property consultants and related professionals. Our services support, refine and implement your strategies for new business worldwide.
By providing our clients time/cost-saving alternatives to finding information we give them more opportunities to capitalize on their individual skills and talents. The valuable intelligence and knowledge framework that we generate give our clients competitive advantage and spark innovations.
The principal’s background of advanced professional research training and more than 25 years of experience working with international architects, media and government make her uniquely qualified to help expand your firm’s operations.
Additional Information:
Frances C. Gretes, founder and principal of GRETES RESEARCH SERVICES, has earned a national reputation as an experienced professional. Her successful career includes more than 20 years of providing business intelligence and new business marketing services to global architectural firms, media corporations, and a variety of professional services firms.
As former Director of New Business for the highly-acclaimed international firm of Rafael Viñoly Architects, Fran oversaw new business, media, and research operations for the 170-person staff. She identified and evaluated more than 500 new business prospects worldwide; and developed strategies that helped the firm enter new markets and win U.S. and international projects with a total construction value of more than $2 billion. The firm received more than 3,000 mentions in the worldwide media during her tenure from 2002-2006.
For global A/E firm, Skidmore, Owings & Merrill, Fran established and managed an information center for 13 years in New York City where she conducted research in support of the firm’s business development efforts and design process. She filled a similar role, 1973-1976 for Atlanta-based A/E firm, John Portman & Associates.
A frequent guest speaker on strategic gathering of business intelligence, Fran has published many articles and a book which became a heavily-used reference worldwide, The Directory of International Periodicals and Newsletters on the Built Environment. Her training as a research librarian and experiences as a senior researcher for NBC News and Fortune honed her research skills and understanding of the media, amplifying her value in competitive research and media placement. She graduated from the College of William and Mary with a Bachelor of Fine Arts and holds a Master of Librarianship from Emory University. She is active in several professional organizations including the Association of Independent Information Professionals, Society for Marketing Professional Services, the Marketing Committee of the New York Chapter of the American Institute of Architects and the Hellenic Business Network.
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