Here Comes Here Comes Everybody (review of Here Comes Everybody: The Power of Organizing Without Organizations by C. Shirky) Books

Abstract:  Abstract In 1937, Ronald Coase answered one of the most perplexing questions in economics: if markets are so great, why do organizations exist? Why don't people just buy and sell their own services in a market instead? Coase, who won the 1991 Nobel Prize in Economics, answered the question by noting a market's transaction costs: buyers and sellers need to find one another, then reach agreement, and so on. The Coase theorem implies that if these transaction costs are low enough, direct markets of individuals make a whole lot of sense. But if they are too high, it makes more sense to get the job done by an organization that hires people.