Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation


     Related Videos
How to Create A Customer Plan: Customer Satisfaction Management
How to Measure Customer Conversion
Customer Conversion Rate Formulas
Customer Planning and Customer Planning Management
The voice of the customer

     Related Hubpages

    •  Doc. Url:    Embed Code: 

    • IEEE  status
      (0) (0 Votes)
      Views: (2011)   Date: (Publication Date: 3-5 Aug. 200...)   Pages: ()
    • Author:  Jinsong Gao Jinhui Xu Zibo Zhou Zhuojun Li Dept. of Inf. Manage.  Huazhong Normal Univ.  Wuhan;  

    • Abstract:  Abstract This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation method and illustrate the method by an empirical investigation. Results provide policymakers with insights into consumers' mental perception for M-commerce.

         Related Documents

           Related Groups

             Related Science News

               More on Sciencestage

                 Answers

                 News

                 Related on Wikipedia




























               

              Powered free by PHPmotion