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Abstract: There are some people that an individual keeps in mind when making a purchase. Usually, such people disseminate opinions and other individuals are pressured into following their trend, becoming associated with them and using them as a standard of their purchase decisions. Such people are known as reference groups and they include entertainment figures, parents, sports heroes, political leaders, teachers, peers and co-workers. This paper seeks to contribute to the existing body of the literature on reference group influence. Specifically, it focuses on peer influence among young adults’ products purchase decisions. A convenience sample of one hundred one university students participated in this study. The results of analysis of variance and t-tests indicated that there is more normative influence for a public luxury (sunglasses) than for a private luxury (cell phone) and private necessity (toothpaste). Informational influence was also more for a public luxury than a private necessity. Additionally, a public necessity (shoes) had more normative influence than a private luxury and private necessity as well as a high informational influence than private necessity. Overall, these results demonstrated that the influence of peers varies across various product categories. Citation: R Makgosa et K Mohube, Peer influence on young adults’ products purchase decisions, African Journal of Business Management Vol. 1 (3), 064-071, June 2007
The authors examined the extent to which nonverbal behavior contributes to culturally shared attitudes and beliefs. In Study 1, especially slim women elicited especially positive nonverbal behaviors in popular television shows. In Study 2, exposure to this nonverbal bias caused women to have especially slim cultural and personal ideals of female beauty and to have especially positive attitudes toward slim women. In Study 3, individual differences in exposure to such nonverbal bias accounted for substantial variance in pro-slim attitudes, anti-f...
Through supervision, the student develops those innate personal characteristics which are highly important in being therapeutic. In making conscious use of "reality identification" by the student with his teacher, we must take care to avoid certain pitfalls. What is not wanted is transference identification. To help avoid this, we must select appropriate teachers as supervisors. The student should also have more than one supervisor, as this tends to protect against the development of overidealization on the part of the student, of omnipotence o...
A meta-analytic review of 97 minority influence experiments evaluated the processes by which sources advocating deviant, minority opinions exert influence. Minority impact was most marked on measures of influence that were private from the source and indirectly related to the content of the appeal and less evident on direct private influence measures and on public measures. This attenuated impact of minorities on direct private and public measures suggests that in response to normative pressures, recipients avoided aligning themselves with a de...
PURPOSE, MATERIAL AND METHODS: The aim of this study was to investigate the influence of direct intraarterial application of the contrast agents Iodixanol-270 and Iopentol-150 on the capillary perfusion. This was accomplished through continuous recording of the capillary perfusion in the nailfold capillaries of the right hand before and after a bolus injection of 20 ml of contrast agent into the right axillary artery. RESULTS: After injecting 20 ml of Iodixanol-270, which has a high viscosity compared to the plasma viscosity, a statistically si...
This paper draws from a resource-dependence perspective on relations among organizations to consider this question: What effect does diversity among organizations which contribute resources to social influence associations, have on the capacity of such associations to maintain their autonomy (as indicated by their reputations for influence) while pursuing public policy objectives? Data from 70 Indianapolis associations and organizations reveal a substantial impact of sponsorship on reputation, controlling for network social position and associa...
BACKGROUND AND OBJECTIVES: The purpose of this study was to examine the associations between alcohol and drug abuse and risky sexual practice in a sample of 366 driving under the influence (DUI) offenders. STUDY DESIGN: Data were collected from a sample of participants at a university-operated drunk driving intervention program. Specific indicators included established or severe alcohol/drug use problems, multiple drugs used, multiple alcohol/drug related arrests, and early regular alcohol use. Multiple sexual partners, condom use, and having s...
Urography was performed in 2 groups of patients (one comprising patients aged 7-18 years, the other patients aged 8-32 months) under constant conditions. The skin dose ranged between 1 and 4 R. Blood samples were taken before, immediately after and 24 hours after the irradiation. A significantly increased number of aberrant cells was found only in the blood samples taken 24 hours after irradiation. No age-dependent influence on the radiation sensitivity in vivo was found.
BACKGROUND: The purpose of this survey was to determine the views of final year medical students in Melbourne regarding both undergraduate surgical teaching and the students' career aspirations. METHODS: A structured questionnaire was given to all final year medical students at Monash and Melbourne Universities in 2003. The questions dealt with the factors influencing graduating medical students, including theatre experience, encouragement/support from surgeons, presence of mentors, lifestyle factors and gender issues. RESULTS: The response rat...